It seems like everyone’s doing it every time they go out. Many of PBR’s guests do it every night on the bar and at the tables. It has become such a huge part of popular culture, that social media sites have adjusted their page layouts to accommodate the volume. What is it that’s keeping everybody so focused? It’s the incessant need to photograph and post what you’re eating and/or drinking for everyone you know to see.
Whether you call it food porn, beer porn or the ultimate sign of the times, everyone who has a knack for documenting what they ingest has been driving this phenomenon.
Philadelphia Bar & Restaurant has decided to host a contest to celebrate our obsession with social media and photography. Introducing PBR’s Beer Porn Photo Contest.
Entering is easy — just simply take a photo that includes beer or anything associated with beer (bottle cap, draught handle, label, keg, etc.) with your smartphone or camera, upload the photo onto PBR’s Facebook page, then ask all of your friends to vote for your shot.
The photo with the most votes by April 7th wins first prize, which is valued at $600 and could be called “The Ultimate American Craft-Brew Experience”: a homebrew starter kit; two VIP passes to Philly Beer Week, which includes the annual Forum of The Gods event at PBR on Thursday, June 7th; and a kegerator draught beer dispensing unit complete with a sixtel of Flying Fish XX. Second prize earns a two-hour open tap party at PBR for up to ten friends.
“We’ve been watching so many of our guests snap photos of their beers, our taps, and our food and post them to Facebook and Twitter since we opened last Fall,” said PBR’s Nicolas Moore. “So we decided to have some fun and see who can take the best shots.”
Amateur and professionals can submit photos to PBR’s Beer Porn Photo Contest between March 1 and March 31, 2012. Only one photo can be submitted per person per day. All submissions become property of Philadelphia Bar & Restaurant for unlimited use. Everyone who enters will be invited to attend a party celebrating the winners on April 14, 2012.
Philadelphia Bar & Restaurant is located at 120 Market Street. Enter the Beer Porn Photo Contest by visiting: http://www.facebook.com/PhiladelphiaBarandRestaurant.